If you're running a business and looking for a feel-good way to connect with customers, you could consider offering a promotional tote bag at different times. Who doesn't like getting things for free? If you don't want to give them away, you could sell them for a token amount instead. Here are some benefits of this strategy.

Subtle Advertising 

A calico tote bag is a practical gift that customers can use multiple times for different purposes. These bags are strong and generously sized, and customers can fill them with groceries or heavy items such as books. Plus, calico totes are washable and can be used endlessly. Each time a customer walks outside with your branded calico bag, they are subtly advertising your company in a way that is not pushy and in-your-face. And you'll make customers feel pleased with you by giving them something genuinely useful.

Easy to Change Messaging

Another benefit of personalised calico bags is that whatever text or image you print on the calico is not carved in stone. You can easily have something different printed on the bag. During the summer holiday season, you could choose something fun and engaging to capture the general lighthearted mood. You could come up with a witty saying, an amusing rhyme, or a quirky picture, leaving your brand at the bottom or corner of the design. Depending on what kind of business you run, you could put a new product on the bag for a specific promotion.

Versatile and Stylish 

Tote bags are versatile items that are always in fashion, and they can be used by a wide variety of people. A tote bag is cool, but it's also utilitarian and something that people of all ages and genders will happily use. Whether your target customers are children or adults, they'll be able to enjoy your gift. Thus, you can cater to everyone and not exclude anyone by offering something that is not generally appealing.

Eco Friendly

Another advantage of a tote bag gift is that you can subtly associate your company with being eco-friendly. Calico is a cotton-type fabric that decomposes in a landfill. Unlike throw-away plastic, it doesn't so often end up in the ocean to entangle sea life. Many people appreciate the look and feel of natural textiles as well, and the fabric will have your brand associated with it. Plus, tote bags have a good reputation because they can be used instead of plastic bags, thus reducing the reliance on plastic as a material.

Find out more about the benefits of personalised calico bags.